the intersection of Mindfulness and running 

The activity of running is traditionally associated with training, performance and getting into shape. However, going for a run is also a great way to free your mind off the stress and anxiety caused by a fast paced lifestyle.  The Nike women's running team curated a set of “Zen” routes that allow women to escape the noise of the city. The zen routes are lesser known tranquil running paths that are hidden in the cities of Barcelona and Istanbul.

To encourage and empower

We were tasked to develop a new brand identity and visual language that encourages and empowers women to run the new routes via the Nike Running Club app for the individuals experience as well as the cognitive benefits. The creative needed to be designed for use across all of Nike’s digital channels, for physical events as well as retail outlets.

Logo development

Moodboards & Visual development