Playing matchmaker to gamers and brands alike
Cloutboost is a specialist influencer marketing company that unites brands with gamers, through data driven marketing. They required a new brand identity to help better position themselves in the market and to connect with their tech savvy gamer audience. To help them achieve their goals, we partnered with Cloutboost to develop a brand world that veers towards the unexpected and surreal. Creating a vibrant and playful visual expression that jumps off the screen.
Built for purpose, a monogram is born.
The brand's monogram is derived from the company's portmanteau name Cloutboost. “Clout” meaning to influence and “Boost'' to amplify. This circular motif is used throughout the brand and represents the gaming community's reach unified with Cloutboost’s progressive data driven marketing expertise.
Heroing the audience
To better resonate with our audience, we put gamers and their passions at the heart of the brand with key visuals that reflect the different variety of gameplay and gamers. These gamers are further highlighted in our brand world by being framed within the Cloutboost monogram motif.
