Dare to Hustle

Dare to Hustle was a full day event hosted in Amsterdam, that brought together all of Converse EMEA’s staff to celebrate their achievements of the year. We were tasked to create a unique visual identity that incorporated Converse's brand values Hustle, Grit and Passion with their three product pillars Basketball, Skate and Fashion. The identity deliverables stretched from swag to signage, game creation to video presentation. Throughout the day was insightful talks, games, an awards ceremony and wrapping up the night with an after party.